On July 9, Associate Professor Dr. Sikandar Ali Qalati delivered a Keynote speech on the "Importance of Small and Medium Sized Enterprises (SMEs) and Social Media Usage" held by Bingham University. The speech was hosted by the Department of Mass Communication, and over 30 online and offline participants (faculty members, leaders, scholars, and students) attended the session.

In a keynote speech, Dr. Sikandar Ali Qalati highlighted the importance of social media application usage in the context of SMEs, especially in developing countries. Further, Dr. Qalati offered insight on the future aspects of research in the context of SMEs.