The national finals of the 'Zhongtu Ke Xin Cup' Brand Planning Competition, a part of the National University Business Elite Challenge, concluded successfully on May 27th. Teams representing Jiangsu University, led by the School of Finance and Economics, brought a series of good news by winning 14 national first prizes. Among them, two entries qualified for the Elite Match and (Singapore) Global Brand Planning Competition China Region Selection, and three national second prizes were also secured. This achievement marked a new high for the total number of national first prizes won in the competition and earned the school the 'Best School Organization Award.'

The National University Business Elite Challenge Brand Planning Competition is jointly organized by the Global Chinese Marketing Alliance, the Business Industry Committee of the China Council for the Promotion of International Trade, the Business Industry Chamber of Commerce of the China Chamber of International Commerce, the China Business Culture Research Association, the China Business Economics Society, and the China Trade News. It is hosted by the Business Industry Committee of the China Council for the Promotion of International Trade. The competition has consecutively made it to the national university student competition ranking list for three years and has evolved into an innovative practice platform that integrates discipline competitions, industry-academic cooperation, and international exchanges.