On December 10, 2022, Associate Professor Dr. Sikandar Ali Qalati delivered a Keynote speech on "How important social media is for Manufacturing companies" at the 4th Management Science Informatization and Economic Innovation Development Conference. The conference was hosted by Academic Exchange Information Center (AEIC); 53 online and over 30 offline participants (company representatives, scholars, teachers, and students) attended the session.
In a keynote speech, Dr. Sikandar Ali Qalati highlighted the importance of social media usage and how it could improve the company's performance in terms of profit, employee productivity, customer research, knowledge sharing, seeking opportunities, and monitoring competitors' activities.
